Tangerine Strategies

Manufacturing Risk! What, no business plan?

2011-12-15T08:54:00.000-05:00

A contract manufacturers that operates solely by a near term customer perspective versus a longer term market based strategy, assumes considerable risk to growth, and even its survivability. Unlike in the past, current market instability requires more than to rely on a sales rep bagging the next project, in effect, to save the day...or the next couple of months.

What amazes me is how often, even a mid-sized manufacturer, admits to not having a business plan. And of the business plans that do exist, many do not reflect a prediction of the future, but more of a near sighted view for the obvious, essentially a sales-plan. A forward looking business plan is crucial to laying the foundation for perspectives and actions that lead to sustainability, and future growth.

An important element of the plan comes from listening to the market for shifting needs and new or potential trends that have near or long term consequences. Changing competitive influences and industry wide trends provides the additional fuel for a projection of 2 or 3 possible strategies that a manufacturer will be poised to adopt, depending on future market conditions.

Please share your thoughts with Dennis at dennisparis@tangerinestrategies.com

Deeply troubled companies don't usually seek help... Why?

2011-10-24T17:25:00.007-04:00

Organizations that need help the most will benefit from it the least. Why? The most critical issue centers on leadership, not performance down the line. Small wonder that leaders of troubled companies tend to shy away from calling in consultants. They know that they will have to do some serious self examination... This, according to Richard Farson, author of Managing the Absurd (chapter #15), which is required reading for Executive MBA candidates at area universities.

I could not agree more. I have worked with many entrepreneurs, owners and senior managers of small and medium sized businesses. Some of the most skeptical and change resistant leaders have been those of companies who's positions in the market have degraded or are stagnating at best.

Please share your thoughts with Dennis at dennisparis@tangerinestrategies.com

Manufacturing and the importance of innovation...

2011-09-30T12:55:00.005-04:00

An article in the Autumn 2011 edition of strategy&business pointed out not only how important innovation is to the manufacturer itself, but to the U.S. economy. It stated that; In 2008, 67 percent of all private sector R&D was by manufacturing companies, according to the National Science Foundation. Innovation propels improvements in worker output, capital flow, usage of materials and energy among other components of productivity. Increased productivity leads to faster economic growth and higher standards of living. And from 2006 to 2008, 22 percent of U.S. manufacturing companies reported a new or significantly improved product, service or process, compared with only 8 percent of non-manufacturing companies.

From my vantage point as a market strategist and a new product development (NPD) process advisor, for a manufacturer that generates all of its revenue through custom contracts, very little investment is required to explore opportunities that leverage its future with either an improved production process or new commercialized product. A flexible NPD process offers a manufacturer the benefits of a "creeping commitment" and strong guidance to accumulate enough data to support the decision to take the leap!

Please share your thoughts with Dennis at dennisparis@tangerinestrategies.com

NEW PRODUCT DEVELOPMENT: Why New Product Initiatives Fail

2011-07-10T21:56:00.001-04:00

If you attended my speech at last Fall's IFAI EXPO business track on "Growing Your Business Through New Product Development", or not for that matter, consider this..

About 54%* of NPD Initiatives and 65%* of New Product Launches actually succeed…

Conversely, why do so many fail? There are several reasons why an NPD initiative can fail, but in my experience, it all comes down to these 3 central reasons;

1. Voice of customer was not taken into consideration.
2. There was no process in place.
3. The company's internal culture was not supportive.

Before beginning your NPD initiative, make sure that you;

(A) Clear up the fuzzy front end by getting your senior team and staff on the same page... Do this with a Product Innovation Chart (PIC) (See my next blog)

(B) Select an appropriate NPD Process

*Source: Booze-Allen & Hamilton

Brought to you by Dennis Paris of Tangerine Strategies, LLC.

Please share your experiences with dennisparis@tangerinestrategies.com

Before Investing In New Product Development

2011-06-21T15:36:00.000-04:00

Make sure that your operation's capabilities meet or exceed the requirements of your new product development project BEFORE you make a major investment! Assess every requirement before investing in equipment, manpower or even 3rd party manufacturing resources including, but not limited to engineering, production, procurement, sales/marketing and customer services.

Recently, I listened to a horror story by an entrepreneur who took a new product concept to a manufacturing company that boasted a high level of engineering expertise. They reviewed the complexed product specifications and gave it a thumbs-up but missed one attribute of expertise that led to failure...precision.

After $400,000 was invested in new machinery and tooling, it was discovered that the level of precision necessary to convert the drawings into a properly functioning product, exceeded their engineering skill and equipment capabilities. Numerous production attempts consistently fell short of market worthiness and the investment was lost.

Determine if your new product development concept strategically fits your business or that of a 3rd party's manufacturing operation. Identify ALL of the requirements of your new product's attributes and then examine products with similar attributes that have successfully gone through the same engineering, design and manufacturing process. Leave no stone unturned.

Posted by Dennis Paris, Tangerine Strategies, dennisparis@tangerinestrategies.com

NEW PRODUCT DEVELOPMENT: Clearing Up The FUZZY Front End... The PIC Exercise

2011-05-15T22:34:00.000-04:00

New Product Development “PIC” Exercise

Successful companies translate their corporate strategy into a strategic policy for common vision before initiating the NPD process.

(PIC) Product Innovation Chart:

A 1-2 page document that gets everyone in the organization on the same page (finance, sales, engineering, production, reception). The PIC includes, at a high level;

1. Back ground of product line
2. Customers
3. Market places
4. Core competencies
5. How to make and sustain product advantage
6. Product goals and objectives
7. Tactical approach to market place

The PIC accelerates critical discussions between Engineering & Marketing. It's not difficult to do and takes about 1-2 hours to complete. It is simplistic yet powerful!

Brought to you by Dennis Paris of Tangerine Strategies, LLC
Please share your experiences with dennisparis@tangerinestrategies.com

Helping Manufacturing To Recover In 2010 Begins With Its Own Culture!

2011-04-07T15:34:00.000-04:00

Without question, the challenge now is greater than ever to identify stable, let alone growth markets, particularly for many manufacturers. And, it's more important than ever to target markets that represent less sensitivity to economic conditions.

Research that I conducted for the Manufacturing Alliance of Philadelphia and the Urban Industry Initiative, not only revealed a needs-gap for which MAP President, Steve Jurash is developing new services, but it has deepened my own perspective on manufacturing growth challenges that lay ahead. After interviewing Owners, CEOs and Presidents throughout Philadelphia, a big challenge that I find exists begins internally, within the business culture itself. I am speaking of manufacturers that have relied mainly on "opportunistic selling" as a strategy to sustain or grow their businesses. By the way, "opportunistic selling strategy" is an oxymoron!

The bottom line is this. Many traditional manufacturers of durable goods and those who provide contract services, are dependant on markets highly sensitive to economic conditions. A term used to describe these markets is "cyclical". When the economy shifts, so do cyclical markets and so goes the business, either up or down. Thus, a severe decline and slow recovery during this recession for many manufacturers that serve "cyclical markets".

When I spoke on this subject at a past Philadelphia City Wide Manufacturer's Meeting sponsored by MAP. My strong advice to all business owners in that meeting was straight forward... to develop a hedge marketing strategy, including a partial shift to markets that are less-cyclical.

Also, add a process for developing new products for emerging market niches and finally, consider bi-directional/International market opportunities. For example, GroupLamerica, LLC is highly experienced at matching not only US manufactured products with Latin America markets, but conversely with interest in US manufacturing operations to access US markets.

The point is, with minimal investment and some out-of-the-box thinking, manufacturers can create a new strategy mix that will allow them to "hedge" against further negative shifts in the market. And without a doubt, it can accelerate business growth in a recovering market!

Tangerine Strategies, LLC is a Certified Vendor and Coaching-Consortium coach for the Manufacturing Alliance of Philadelphia membership. MAP assists with the resolution of manufacturer's challenges including, closing the skills gap that prevents companies from obtaining highly trained employees through the first of its kind Job Ready Program.

IFAI EXPO: Biz Track... New Product Development as Business HEDGE!

2010-10-05T17:18:00.006-04:00

If you are attending the 1:00PM - 2:00PM October 27th IFAI EXPO business track on "Growing Your Business Through New Product Development", presented by Tangerine Strategies' Dennis Pairs, then consider this... While the authorities to be have announced that the recession has officially ended June of 2009, many businesses are still laying off workers. Also consider that demographic data suggests that baby boomers have reached an age where total spending is now declining. This is a concept that is shared by many renowned analysts, however an article by Thomas Corley on ezine articles titled "Amercias Shrinking Economy and The Demographic Shift Causing It" does a nice job of explaining it.

If your business depends on economic recovery levels back to pre-2008, we may become seriously disappointed as the demographics continue to play out. The point is, this is a critical moment in time where businesses MUST plan for their future, and New Product Innovation and Development is one avenue to HEDGE the direction of the markets!

IFAI EXPO: Pre-Read for New Product Development Business Track

2010-09-15T16:37:00.013-04:00

How often do you observe problems that you can solve or solve better than the competition?
Do you tend to overlook these problems and possible solutions as product opportunities because you mainly run a contract operation?

The heart beat of a New Product Development Process enables you to become more receptive to recognizing, observing and formulating solutions to problems that have a good chance of succeeding as a commercialized product or line of products... Even if you are not selling a commercialized product today.

It gives your business the structure, confidence and risk reduction to move forward with potential product-solutions that can potentially grow your business exponentially.

A Strategy To Hedge Another Market Decline

2010-08-29T14:45:00.000-04:00

As this economy pulls out of the Great Recession, business recovery will remain a challenge for a very long time. Hedge Marketing Strategy tips that I provide in this Blog are meant to help make your business more resilient in the event of a cooling off period in the economy, which can occur at almost any time. It can also accelerate growth during period of strong recovery.

This strategy is a continuation of a previous Blog on the same topic...

After analyzing, profiling and organizing your customer's purchasing behaviors into groups (or segments), you should be able to identify those that have been "more" and "less" active during the last 12 - 24 months of this recession. List your better performing customers and then describe them by market-type or category and the reasons for their level of purchases.

You will now want to do a little Internet research about these particular markets relative to their resilience during the recession thus far. And even though some markets are beginning to return, those represented by your more active customers should standout as better performers during the recovery.

It's likely that you will have spotted 1, 2 or more resilient niche markets or segments from some hidden activity within your customer base. You are now ready do a little more research to size and value the these markets relative to your business' offering. Targeting and growing sales within these newly defined segments will allow you to create a "hedge" against either a double-dip or a cooling off period in the economy.

Please feel free to contact me with any questions what so ever.

Philadelphia Manufacturer's 2010 Strategies for Resiliency...

2010-04-07T13:28:00.042-04:00

NEW emphasis on adding a SERVICE to your business offering.

Three Strategies to Accelerate Business Recovery AND Hedge Another Market Decline (Summary from a previous Blog)

1. Access international markets or attract interest in YOUR U.S. based manufacturing facility.

2. Add an internal New Product Development & Creative Concept program and process. (Detail in my next post!)

3. Re-Mix your 2010 plan to include Less Cyclical markets.

Manufacturers suffer most during a recession because they mostly sell into highly cyclical markets! So, what to do?...

Migrate to customers from Less Cyclical markets! (see previous blog below for more detail) ............ See this chart for Examples.

Products to Services...

If you are a contract manufacturer and you provide engineering or design recommendations to your end-product-customer today, consider promoting this attribute as a separate paid offering! You will expand your market opportunities AND become involved earlier in your customer's buying cycle, while influencing the outcome!!!

Techniques for quickly entering new markets in my next post.

Contact me at directly for further clarification.

This topic was addressed at a recent Manufacturing Alliance of Philadelphia city-wide meeting. MAP asssists with the resolution of manufacturers challenges including, closing the skills gap that prevents companies from obtaining highly trained employees, through the first of its kind Job Ready Program.

Hope for Manufacturers in a Recession...

2010-04-02T16:18:00.017-04:00

In a previous blog, I talked about 3 strategies for manufacturers to accelerate current business recovery or, to HEDGE against the effects of another decline in the event of a double-dip recession. Either way, a hedge strategy provides a better outcome for manufacturers. I spoke on this topic at an earlier city wide meeting, sponsored by the Manufacturing Alliance of Philadelphia, who's membership works in collaboration with government and other agencies to resolve challenges that might harm the sector, including *job training. As promised I am providing additional research with examples of less cyclical markets, that can help a manufacturer to hedge against a slow recovery or worse.

Original strategies included;

(a) Access i nternational market opportunities or to attract interest in US manufacturing (I've provided a link to a company that matches US interest in Latin America and conversely with interest in US Manufacturing.)

(b) Add an innovation-program for developing new products or a new production process (I will provide an overview in my next set of Blogs)

(c) Re-Balance targeted customers to include a mix of "less-cyclical" markets.

Particularly during recessionary periods, cyclical markets are what cause heavy suffering in most industrial sectors, particularly durable goods. On the other hand, Less or Non Cyclical (Non-C) Markets allow manufacturers to remain relatively healthier whether the economy is up or down.

With a little research, you may be able to uncover accounts within your customer files, who either directly or indirectly sell into Non-C markets. Subsequently, you can choose to target new prospects with similar needs, that compete or compliment each other within these same Non-C markets. And/Or, you can migrate some product production from your traditional, to Less-Cyclical markets.

An example is a Textile manufacturer that sells mainly into retail-store markets. While sales may have contracted, the home-textile market remains buoyant because textiles are used as a more cost effective form of "up-lifting" during poor economic times! Also, adding Design Services to traditional Product Manufacturing represents a revenue opportunity that many manufacturers miss - a topic that I will touch on in my next Blog.

Are these strategies relevant for small and medium size business? Absolutely! As a small business myself, I am implementing strategies in all 3 areas. and so are other smaller businesses.

These strategies also apply to businesses in the services sectors.

* The Manufacturing Alliance of Philadelphia's Job Ready Program is the first of its kind, designed specifically to close the skills gap that prevents companies from obtaining high qulaity training manufacturing employees.

2010 Double-Dip Recession?... Is Your Business Ready?

2010-03-02T16:52:00.011-05:00

FLASH BACK... It’s October 2007. Stock markets just completed a second unusually steep rally split by a deep correction. The DOW is at its all time high… Most of us could not have conceived these events leading to the worst recession since the Great Depression.

WHAT IF... We could roll-back the clock to March 2007, only this time you have the knowledge and experience of what was to come? You now have 6 months to prepare.

WHAT WOULD YOU HAVE DONE DIFFERENTLY?

FLASH FORWARD... Let’s assume that in the 2nd half of 2010 we begin to experience the second stage of double dip recovery. The S&P is at 1240+/-, up by 85% over March 2009 lows. The market declines by more than 70%, only this time it takes 5 or more years to recover?

NOW, WITH THE EXPERIENCE THAT YOU HAVE AND KNOWING OF THIS POSSIBILITY, HOW WILL YOU PLAN DIFFERENTLY... YOUR BUSINESS? YOUR LIFE?

In future blogs, I will share personal and professional strategies that might provide some ideas for you to consider!

What Others Say

2010-01-30T08:37:00.000-05:00

“I hired Dennis to conduct strategic planning for my organization – to help us, among other things, identify our major strengths, weaknesses and opportunities. He did an outstanding job and delivered 150 percent of what he promised. It’s not often that you get far more than you expect from an outside consultant, but Dennis delivered! As a result, I invited Dennis to become part of the Manufacturing Alliance of Philadelphia’s Coaching Consortium – a very selective group of specialist/coaches positioned to make a significant contribution to manufacturers in the City. I have over the years worked with a large number of consultants, particularly in my specialty field - marketing, and Dennis Paris is by far one of the most knowledgeable. His attention to detail is truly astounding, as is his ability to make significant contributions to strategy, product development and ultimately, a company’s bottom line. I highly recommend Dennis as a seasoned, competent and reliable marketing professional.” Top qualities: Great Results, Expert, Good Value

Steve Jurash, President, Philadelphia Urban Industry Initiative and The Manufacturers Alliance of Philadelphia

“As the owner of Windle Mechanical Solutions Inc., I've recently joined the Board of Directors of, The Manufacturing Alliance of Philadelphia (MAP). Dennis (President of Tangerine Strategies LLC) was contracted by MAP to lead a major strategic marketing initiative. Dennis's field work with Owners and CEO's of large, medium, and small manufacturers across the city, his report submission, and stage 1 strategy recommendations were impressive and looked as good as reports submitted on projects by some major large consulting firms that I worked with in the past. Dennis's deliverables will assist with near and long term future growth of the Manufacturing Alliance. His depth of background and skills in market strategy, product marketing and new product development have also become a valuable service offering by MAP to individual member businesses. Based on my experience with Dennis' work, I would highly recommend any company that seeks market growth, turnaround or guidance with new product development to consider Dennis' services.”

Pete Windle, President /CEO, Windle Mechanical Solutions Inc

“Dennis and the team at Tangerine have absolutely cracked the code on what really works in marketing. When I graduated with my MBA I already knew that I did not really understand marketing in spite of attending a great school and really applying myself. Turns out very few people understand it so it is very difficult to teach and even harder to practice; no one seems to know how to frame the problem, really design a solution and measure the results. Dennis has created models that I finally understand and with minimal implementation have resulted in amazing results already. I do not hesitate to recommend Tangerine Strategies to businesses (large and small). I have so often found myself, and those I consult, seeking serious solutions to an often soft and indefinable part of the business puzzle. I really believe Dennis has some outstanding actual solutions to marketing and is a really nice guy.”
Top qualities: Great Results, Expert, Creative

Krista Black, Active Rreal Estate Investor, Lender, Angel Investor, Speaker, Author and Entrepreneur

“Dennis has consistently demonstrated his unique ability to research and identify market opportunities for new product entry and business expansion. His application of advanced strategy-development and planning methods, combined with his creative marketing skills has led to the launch and success of numerous new products domestically and internationally.”

Michael McCormick, Principal Segment Analyst, IBMworked with Dennis at TANGERINE Strategies, LLC

“Dennis is among those rare few that can translate complex business issues and opportunities into clear strategic plans. He’s demonstrated this time and again, including the development, positioning and launch of a new line of business into international markets. Additionally, his ability to collaborate among key business participants and then drive the process with deft leadership is only matched by his positive outlook and team-wide encouragement.”

Larry Siegel, Sr. Manager, VP, Marketing at Ventraq was with another company when working with Dennis at TANGERINE Strategies, LLC

“Dennis is solid team player who knows how to get things done in the area of product management and marketing. We worked together on several product launches into Latin America where his knowledge of the "big picture", help to develop and execute the right strategies.”

Fred Miller II, Vice President of Client Services at Schottenstein, Zox & Dunn

LBT Alumni Presentation... Strategic Marketing B4 You Invest!!!

2009-12-15T12:00:00.001-05:00

A vast majority of our clients come to Tangerine Strategies after experiencing disappointing results from working with web developers, social marketing and various creative marketing agencies. Often, our clients admit to not having clearly developed Business Plans or Market Strategies...

After giving a presentation on the benefits of Strategic Marketing to Loral Langemeier's LBT #52, not only did many clients sign on with Tangerine Strategies, but we were asked to give it again at the(LBT) Big Table Alumni members conference in Scottsdale, AZ on November 6th. This "Presentation On Strategic Marketing" provides a convincing argument for why EVERY start-up or existing business should develop a clearly defined market strategy BEFORE investing in any marketing, what-so-ever!

If you attended or missed this Strategic Marketing Presentation, please feel free to view it and PLEASE SHARE YOUR COMMENTS! Also, if I can help answer any questions about strategic marketing in your business, feel free to contact me at dennisparis@tangerinestrategies.com. Shortly, I will also post, raw video presentation footage of this material... Stay tuned!

My sincere wishes for your Business Success!

Dennis

Survival: Hedge Marketing - Step #1

2009-11-20T07:49:00.005-05:00

With your existing businesses, you should have the ability to look back over recent history to analyze customer activity. If you have many customers, start by looking at general trends over the last 1, 2 and possibly 3 years. These periods of time will give you a good contrast from pre-decline to more recent times.

Look for any changes in volume, price, type of services or products purchased. As you view these general changes, begin to look at customer types, niche or segment categories of customers for purchasing behaviors that are unique within their general population. Take the time to develop a detailed profile on each unique segment. Once you have accomplished this, you are ready for the next step of a Hedge Marketing Strategy... For business start-ups, there are ways of finding the same information on markets that you intend to target.

I will provide further detail on step #2 of my Hedge Marketing Strategy in my next post. For your business to be successful, you should have the ability to analyse your customers in this way...

Surviving a 2nd Economic Downturn

2009-11-18T05:40:00.002-05:00

Recent growth in the stock market should lead us to believe that a general business recovery is on the horizon. Well I at least believed so, until I met Harry Dent at a Loral Langemeier Big Table Alumni Event in Phoenix on November 7th. Tangerine Strategies was invited to present "Strategic Marketing for Small Businesses and Entrepreneurs" at this Big Table Alumni gathering.

Harry Dent, a demographic-trends guru of the HS Dent Foundation, presented significant and highly controversial data that predicts a 2nd economic downturn beginning mid 2010! If Harry Dent's forecast is even remotely accurate with 6 - 8 months to go, it might be wise to develop a hedge-market-strategy now, that aims to overcome such a doomsday scenario. If he is wrong, then our businesses will be stronger in the long run with such a strategy. In my next post, I'll share some ideas on what these strategies might include.

New Entrepreneur's Market-Strategy Community

2009-11-17T07:41:00.001-05:00

WELCOME to the launch of a new blog-community of like-minded entrepreneurs who have a profound desire to achieve Wealth Building through Business Success!

My hope is that this will become a community of entrepreneurs, start-up and small business owners that will feel totally unashamed of sharing their successes and failures and, are completely open minded to new and unusual marketing and sales concepts. Shortly, I will facilitate the set-up of individual "success teams" nationally, where you can focus real-time, on your market growth issues; competition, your value proposition, revenue stagnation and your overall strategy for recovery.

My goal is to help as many new and existing business owners to become as successful as possible through the development of this very special community and, to enable friendships between you all that may carry-on for years to come.

So, become a ground-floor member of our new community, strap on your seat-belt and get ready for our very first discussion topic in just a couple of days on "8 Steps to Optimizing Your Business' Growth In A Declining Economy."

Also, if you saw the presentation that I made at Live Out Loud's Alumni in Scottsdale, AZ., please share your thoughts, positive or negative, and with appreciation, I will provide you with on-line access to the same presentation in just a few days.

Warmest wishes for success.

Dennis

About Tangerine Strategies

2009-10-31T13:20:00.032-04:00

"The Paris Way" represents my goal and heartfelt desire for Tangerine Strategies to help new entrepreneurs, inventors and existing businesses, with meeting their market-growth objectives and survival during an economic downturn. Our unique systems accomplish this through a series of business assessments and strategy selections, that lead to predictable and effective marketing. The beauty of this approach is, that our Clients can generate immediate revenue during strategy development.

Tangerine Strategies' Clients enjoy a close, collaborative relationship with our team, working together to build a solid foundational business strategy, and creative marketing plan. Our goal is to guide our Clients to significantly strengthen their products, services, market positions, and to optimize their ROI on investments in sales and marketing. To do this, we offer a flexible set of customized services that help our Client's to achieve their unique business objectives, and to add balance into their personal lifestyles.

We are high-energy and highly-experienced in both strategic and creative marketing. We also bring to our Clients, decades of high profile experience with small and medium size business throughout the United States and Internationally. We offer customized on-site and long-distance programs, designed to meet our Client's unique requirements.

Our experience extends to numerous markets and segments including Women Owned Businesses, Professional and Industrial markets, and Non-Profit Organizations.

Warmest wishes to you for a most prosperous business venture!"

Dennis Paris

About Dennis Paris

2009-10-31T13:14:00.011-04:00

Dennis has over 25 years of success in domestic and international marketing, business start-up and growth including development of, and ownership for many major industry product and service brands. Dennis' experience in research, planning and implementing critical growth and product marketing strategies, spans entrepreneurs and small to medium size businesses, high to low tech, IT to pharmaceutical packaging, and a variety of Professional Services, as well with new product invention markets.

Dennis has a rich history of having been a team leader on numerous, highly successful, new product development and market expansion initiatives, that have resulted in excess of tens of millions of dollars in revenue growth.

He is Ivy League trained in Marketing academics from The Wharton School at the University of Pennsylvania… advanced studies in Business Management through the Wharton-INSEAD Alliance/France and, Leadership Skills training at the "Center for Creative Leadership".

Today, TANGERINE Strategies coaches and consults with Clients internationally in a variety of industries and professions.

Our Value Proposition

2009-10-31T13:11:00.006-04:00

At TANGERINE Strategies, we uniquely combine strong disciplines in Strategic and Creative Marketing to MAXIMIZE your business' marketing success!

The most successful marketing plans are always built upon strong, foundational market strategies. This may be the key ingredient that you are missing!

Let a highly experienced Tangerine Strategies Team of Left-Brain "Strategic" and Right-Brain "Creative" Marketers skillfully guide you.

Stop guessing! And, stop paying a typical marketing service provider to guess for you!

Problems We Solve for Clients

2009-10-31T13:10:00.026-04:00

Business Is Slowing Down or Declining

Business Is Struggling To Get To The Next Level

Current Marketing Practices Are Ineffective Or Questionable

There Is Speculation About The Success Of A New Product Or Service Launch Without A Foundational Strategy

Confusion About How To Test, Best Position Or Enter The Market With A Newly Invented Product.

How We Can Help

2009-10-31T13:02:00.009-04:00

We combine our unique blend of strategic and intuitively-creative skills, with that of our Client's values and business objectives for a stronger market position and growth. A Tangerine "Strategy" can significantly reduce a Client's overall costs through more precise "front-end" direction and longer term, sustainable marketing programs. And, our Clients can continue to rely on Tangerine guidance and support even after their plans are implemented. We want our Clients to be successful!

We help our Clients with;

o Re-energizing their existing business
o Launch planning for a new business, product or service
o Guidance on high-impact market communications and web strategies
o Converting a concept or new invention into a winning product or service
o Innovation and new product development process installation and team mentoring
o Identifying hedge-markets and survival strategies in a distressed economy
o Ongoing marketing and coaching

Our programs consist of regularly scheduled power meetings either on site or by phone. We work closely with our Clients to identify and accomplish critical actions between each meeting. Clients are fully empowered and have complete control over options and next steps.

We will become our Client's Accountability Partner or their internal "Project Champion"!

Our Services

2009-10-31T13:01:00.005-04:00

Web Site Healing
Losing sleep over the development of your web-site design? Not sure why visitors exit your site without becoming a customer or registering for your database? Allow us to conduct a Web Site strategy assessment that identifies why your activity is may be low, why visitors are leaving without taking the action that you desire.

New Business Market Development Strategy & Launch Plan
Our strategic and marketing expertise and skills are truly holistic, with a depth not found in most marketing agencies. We collaborate very closely with our clients and provide a lot of TLC as we employ best practice methods for precisely positioning the business, products and services. During this program, our Client receives dedicated time with a Tangerine Market Strategist to quickly build a unique and precise Market Development Strategy. During an average of 4 to 6 calls, a Creative Marketing Professional may also participate. Once your market strategy is complete, the Creative Marketer takes the lead with the development of your creative tactics. This blended strategic-creative approach ensures the strongest of possible plans for your business to succeed.

New Product, Invention or Service Launch Program
We will carefully guide you through the strategic marketing process of integrating your new and existing products, along with precise, primary and secondary markets positioning. Best practice competitive mapping methods will encompass planning and tactics for sustainable growth. We will "hand-hold" you through this process and, long after your launch. Inventors of new products will benefit from years of experience with strategy development and marketing of newly invented products, utilizing best practice "Concept to Product" and "Market Positioning" techniques.

New Business Addition
Before you contact a typical marketing services agency or, a free-lance creative marketer, give us at Tangerine Strategies a shout! We will closely collaborate with you establish a unique yet synergistic and integrated marketing strategy, plan and actionable creative tactics that will elevate each of your existing and new businesses with unique value propositions, Cross Marketing Strategies (Programs & Services) and a competitive edge.

Market Recovery Strategy
We apply our experience with business turnaround, to best practice methods of research into the underlying and most critical causes of decline or stagnation. We will analyze a business' history and current challenges with revenue and growth. Short-Term marketing tactics will be identified to increase business revenue - immediately. And in parallel, a custom Business Turnaround -Market Growth Strategy and Marketing Plan will be developed. We will provide Guidance on the execution and measurement of our Client's marketing plan.

When a Client expresses interest in any of Tangerine's programs, we will provide a response within 24 hours and, at a time that is most convenient, an introductory call will be scheduled to discuss objectives, issues, program call scheduling, and a working plan that is flexible with the Client's life's balance.

Direct Contact

2009-10-30T22:41:00.005-04:00

To learn more about how Tangerine Strategies can assist with your business venture or project, please E-mail your request directly to Dennis Paris at:

mailto:dennisparis@tangerinestrategies.com

You will receive a response within 24 hours.

Thank you...

The TANGERINE Strategies Team