A Strategy To Hedge Another Market Decline

As this economy pulls out of the Great Recession, business recovery will remain a challenge for a very long time. Hedge Marketing Strategy tips that I provide in this Blog are meant to help make your business more resilient in the event of a cooling off period in the economy, which can occur at almost any time. It can also accelerate growth during period of strong recovery.

This strategy is a continuation of a previous Blog on the same topic...

After analyzing, profiling and organizing your customer's purchasing behaviors into groups (or segments), you should be able to identify those that have been "more" and "less" active during the last 12 - 24 months of this recession. List your better performing customers and then describe them by market-type or category and the reasons for their level of purchases.

You will now want to do a little Internet research about these particular markets relative to their resilience during the recession thus far. And even though some markets are beginning to return, those represented by your more active customers should standout as better performers during the recovery.

It's likely that you will have spotted 1, 2 or more resilient niche markets or segments from some hidden activity within your customer base. You are now ready do a little more research to size and value the these markets relative to your business' offering. Targeting and growing sales within these newly defined segments will allow you to create a "hedge" against either a double-dip or a cooling off period in the economy.

Please feel free to contact me with any questions what so ever.