One of Tangerine Strategies' case studies that has gotten quite a bit of attention is about a Military Contract Manufacturer that engaged our Innovation/New Product Development Services. What is striking about this case study is that, like so many small to mid-sized companies, attempts to develop and commercialize new products result in an extraordinarily high failure rate or, do not achieve expected returns on investment.
Ehmke Manufacturing Inc. did attempt twice to commercialize new products without a structured process and on the 3rd attempt, they engaged our expertise to install a custom process, coach the senior team, help U.S. Special Ops military personnel with transitioning to a product manager role, and then assist with all aspects of planning and commercialization. Since the writing of this case study, Ehmke has hired additional personnel to support this growing business unit.
Read more at: Ehmke Manufacturing, Inc. Case Study
Visit Ehmke's new business unit on line to understand more about the product line addressed in the case study at:
http://www.highgroundgear.com/
Saturday, January 16, 2016
Friday, January 1, 2016
Problems We Solve for Clients
- Business Is Slowing Down or Declining
- Business Is Struggling To Get To The Next Level
- Current Marketing Practices Are Ineffective Or Questionable
- There Is Speculation About The Success Of A New Product Or Service Launch Without A Foundational Strategy
- Confusion About How To Test, Best Position Or Enter The Market With A Newly Invented Product.
Copyright © Dennis Paris, 2016
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