New Product Development “PIC” Exercise
Successful companies translate their corporate strategy into a strategic policy for common vision before initiating the NPD process.
(PIC) Product Innovation Chart:
A 1-2 page document that gets everyone in the organization on the same page (finance, sales, engineering, production, reception). The PIC includes, at a high level;
1. Back ground of product line
2. Customers
3. Market places
4. Core competencies
5. How to make and sustain product advantage
6. Product goals and objectives
7. Tactical approach to market place
The PIC accelerates critical discussions between Engineering and Marketing. It's not difficult to do and takes about 1-2 hours to complete. It is simplistic yet powerful!
Brought to you by Dennis Paris of Tangerine Strategies, LLC
Please share your experiences with dennisparis@tangerinestrategies.com
Tuesday, March 15, 2016
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