About Dennis Paris

Dennis has over 25 years of success with developing and implementing domestic and international start-up, growth and marketing strategies. Many major industry product and service brands have benefited from Dennis' unique approach to 360 degree business diagnostics and strategy formulations.

Dennis' experience in research, planning and implementing critical growth and product marketing strategies spans small, medium and large businesses, high and low tech, from IT to pharmaceutical packaging, and a host of professional services. Dennis' services have also extended to product innovation markets that represent both foreign and domestic firms seeking import and export opportunities.

Dennis has a rich history as a director and team leader on numerous, highly successful, high profile, national and global new product development and market expansion initiatives. Several have resulted in millions of dollars in revenue growth.

Some of his accomplishments include marketing strategy formulations, product line management, business plan development and tactical implementations with Japanese management teams in North America and in Japan for over 14 years; subsidiary start-up operations in Brazil and Mexico; new market entry and expansion in Argentina, Chile, Peru, Colombia, Venezuela, and Central American export markets through distribution channels in Miami; market growth planing, new product development, launch and life cycle management throughout the European Continent, and an MBA 360-Residency in Beijing and Shanghai, China including research and meetings with executive management teams at SAP/China, Disney/China, Oerlikon/China, CitiBank/China, Suzhou Industrial Park, and with the CEO of Boeing/China.

Dennis earned his Master in Business Administration (MBA) from the LeBow College of Business at Drexel University and a Bachelor in Business Administration (BBA) and in Marketing, from The Wharton School at the University of Pennsylvania. He also received advanced training in enterprise management through the Wharton-INSEAD Alliance in Evian/France, as well as in creative leadership skills at the Center for Creative Leadership in Boulder/Colorado.

Dennis has served on the board of the Philadelphia Drug Exchange, and was also a member of the Business Advisory Council at Peirce College in Philadelphia. He is an adviser and Board Director to the Gloucester Township, N.J. Economic Development Corporation, and a VP of Thought Leadership for the Philadelphia Society of Human Resource Management (PSHRM).
Dennis has held contract positions as an Executive Business Coach with the Manufacturing Alliance of Philadelphia, and as a Product Innovation and New Product Development Consultant with the Delaware Valley Industrial Resource Center.

Dennis is an Assistant Professor of Practice at the Fox School of Business at Temple University where he teaches Graduate and Undergraduate level Marketing Management, Analysis, Strategy and Planning. He has also been a visiting Professor teaching Global Marketing, Marketing Management and Innovation/New Product Development Strategies at Drexel University's LeBow and the Rutgers schools of business.

Copyright © Tangerine Strategies LLC, 2016

About Becca Zinn

Becca is an Assistant Professor of Marketing at the Fox School of Business and a Project Executive with Fox Management Consulting, where she manages consulting engagements and leads marketing strategy for the practice. 

She has professional experience in entrepreneurial ventures, marketing, sales, and nonprofit fundraising. Her consulting experience includes market evaluation for a financial services software company, new market development for a regional lender, sales training for loan officers at local community bank, a US market entry strategy for an Australian beverage company, a business model and revenue strategy for a fashion-related social media app, and a turnaround strategy for a local performing arts center. 

Prior to joining Fox, Becca served as cofounder and Executive Director of VCC-West Philly, a congregation located in the University City section of Philadelphia. In this role, she bootstrapped it to a self-sustained enterprise with 200+ active participants and 65 regular volunteers. While there, an independent survey ranked the organization in the top 15% of 27,000 similar organizations.  

Becca has completed work in Bolivia, Uganda, and Brazil, and India. These projects focused on entrepreneurship in limited resource economies, microfinance, marketing and sales, and social impact. 

Becca earned an MBA from Temple University’s Fox School of Business and a BA in English from Loyola University, Chicago.

Small/Start-Up Business Strategy Presentation... Strategic Marketing B4 You Invest!!!

A vast majority of our clients have come to Tangerine Strategies after experiencing disappointing results from working with web developers, social marketing and various creative marketing agencies. Often, our clients admit to not having clearly developed Business Plans or Market Strategies...

After giving a presentation on the benefits of Strategic Marketing at a past Loral Langemeier LBT Big-Table session, not only did several clients sign on with Tangerine Strategies, but we were asked to give the presentation again at an alumni members conference in Scottsdale, AZ. This timeless "Presentation On Strategic Marketing" provides a convincing argument for why EVERY start-up or existing business (large or small) should develop a clearly defined market strategy and integrate marketing tactics BEFORE investing further.

Please feel free to view this presentation, and if I can help answer any questions about marketing strategy and tactics in your business, feel free to contact me at dennisparis@tangerinestrategies.com.

What Others Say

“I hired Dennis to conduct strategic planning for my organization – to help us, among other things, identify our major strengths, weaknesses and opportunities. He did an outstanding job and delivered 150 percent of what he promised. It’s not often that you get far more than you expect from an outside consultant, but Dennis delivered! As a result, I invited Dennis to become part of the Manufacturing Alliance of Philadelphia’s Coaching Consortium – a very selective group of specialist/coaches positioned to make a significant contribution to manufacturers in the City. I have over the years worked with a large number of consultants, particularly in my specialty field - marketing, and Dennis Paris is by far one of the most knowledgeable. His attention to detail is truly astounding, as is his ability to make significant contributions to strategy, product development and ultimately, a company’s bottom line. I highly recommend Dennis as a seasoned, competent and reliable marketing professional.” Top qualities: Great Results, Expert, Good Value

Steve Jurash, President, Philadelphia Urban Industry Initiative and The Manufacturers Alliance of Philadelphia


“As the owner of Windle Mechanical Solutions Inc., I've recently joined the Board of Directors of, The Manufacturing Alliance of Philadelphia (MAP). Dennis (President of Tangerine Strategies LLC) was contracted by MAP to lead a major strategic marketing initiative. Dennis's field work with Owners and CEO's of large, medium, and small manufacturers across the city, his report submission, and stage 1 strategy recommendations were impressive and looked as good as reports submitted on projects by some major large consulting firms that I worked with in the past. Dennis's deliverables will assist with near and long term future growth of the Manufacturing Alliance. His depth of background and skills in market strategy, product marketing and new product development have also become a valuable service offering by MAP to individual member businesses. Based on my experience with Dennis' work, I would highly recommend any company that seeks market growth, turnaround or guidance with new product development to consider Dennis' services.”

Pete Windle, President /CEO, Windle Mechanical Solutions Inc



“Dennis and the team at Tangerine have absolutely cracked the code on what really works in marketing. When I graduated with my MBA I already knew that I did not really understand marketing in spite of attending a great school and really applying myself. Turns out very few people understand it so it is very difficult to teach and even harder to practice; no one seems to know how to frame the problem, really design a solution and measure the results. Dennis has created models that I finally understand and with minimal implementation have resulted in amazing results already. I do not hesitate to recommend Tangerine Strategies to businesses (large and small). I have so often found myself, and those I consult, seeking serious solutions to an often soft and indefinable part of the business puzzle. I really believe Dennis has some outstanding actual solutions to marketing and is a really nice guy.”
Top qualities: Great Results, Expert, Creative

Krista Black, Active Rreal Estate Investor, Lender, Angel Investor, Speaker, Author and Entrepreneur



“Dennis has consistently demonstrated his unique ability to research and identify market opportunities for new product entry and business expansion. His application of advanced strategy-development and planning methods, combined with his creative marketing skills has led to the launch and success of numerous new products domestically and internationally.”

Michael McCormick, Principal Segment Analyst, IBMworked with Dennis at TANGERINE Strategies, LLC



“Dennis is among those rare few that can translate complex business issues and opportunities into clear strategic plans. He’s demonstrated this time and again, including the development, positioning and launch of a new line of business into international markets. Additionally, his ability to collaborate among key business participants and then drive the process with deft leadership is only matched by his positive outlook and team-wide encouragement.”

Larry Siegel, Sr. Manager, VP, Marketing at Ventraq was with another company when working with Dennis at TANGERINE Strategies, LLC



“Dennis is solid team player who knows how to get things done in the area of product management and marketing. We worked together on several product launches into Latin America where his knowledge of the "big picture", help to develop and execute the right strategies.”

Fred Miller II, Vice President of Client Services at Schottenstein, Zox & Dunn